MEET OUR CUSTOMER: Tractor Supply Company

Ever wonder how our products are used in the real world? Today we want to highlight our largest retail customer, one we’ve had a relationship with for more than 30 years.

Tractor Supply Company (TSC), founded in 1938, is an American retail chain of 2,200 stores that serves the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy “Life Out Here.” They began selling Red Brand™ in 1991 and haven’t looked back.

Among their most popular items are fencing, gates, and stock tanks for farmers and ranchers. LIBERTY’s most popular items sold at TSC are livestock panels, field fence, non-climb horse fence, sheep & goat fence, and garden fencing.

You can find our Red Brand products in 1,825 stores across the U.S. We recently added 74 stores from the Texas, New Mexico, Oklahoma, and Arizona areas and are looking to add more TSC stores in the northwest, southwest and northeast. 

TSC operates 10 distribution centers and six overflow warehouses that our items travel through to get to the stores. We ship certain items to the stores weekly and special springtime loads to meet the needs of their spring business. In September 2023, LIBERTY opened a satellite warehouse in Dallas, Texas, to take care of the growth we are experiencing, as well as other customers in the southwest. 

We continue to seek opportunities to expand our offerings with TSC as well as ensure that we provide the best service possible. Thanks to your hard work, we are able to help TSC’s customers protect what they enjoy. 

Next time you’re near a Tractor Supply Company store, stop in and see if they stock our Red Brand products. Don’t forget to take a moment to admire the fact that regardless of your role, you had a hand in helping us get the product there.